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They’re not from Boston, and they’re definitely not proper. But they are unexpected, and have been for 25 years. From day one, Boston Proper has been committed to and inspired by the women they dress—women who are fearlessly feminine, distinctively chic and who possess the poise and confidence to wear it like no one else.

They cater to an attitude, not an age with a customer who is daring and sexy yet undeniably sophisticated. She may be boho today, casually chic tomorrow and fearless when she feels like it. It’s what makes her unforgettable and what keeps us inspired to curate special pieces she won’t find anywhere else.

Boston Proper’s catalog and website have long transcended the page with an aesthetic and feeling that is aspirational, exotic and uniquely personal. While times and technology have evolved them over the years, their passion and dedication remain unchanged. Boston Proper is committed to surprising and delighting incredible women everywhere, fostering their individual expression and empowering them with the personal conviction that confidence is sexy.

Discover fashion’s best-kept secret today, and get ready to Wear It Like No One Else®.

BostonProper.com